Spending time with friends while traveling is a wonderful experience. Evenwhen far from home, being with the right people can make you feel at home.We not only enjoyed our time together but also took the opportunity to shootour campaign in Cape Town, South africa.„Home away from home“ embodies feeling at ease in a place away from yourpermanent home, as if it were your own.The aim was to showcase the essence of our brand by blending culturalinfluences, weaving together African and European narratives, timelesselegance, and storytelling to craft a unique experience.South africa, a vibrant tapestry of ethnicities, languages, communities, andtraditions. It embodies the essence of finding belonging and comfort in a placethat welcomes people from all walks of life.The diverse landscapes and communities provide the perfect setting for thiscampaign. South Africa’s rich cultural diversity illustrates that hometranscends location, rooted instead in shared experiences and connectionsamong people. Despite this diversity, many in South Africa have built deepbonds and a sense of belonging within their communities.This campaign should highlight how individuals found their sense of “homeaway from home”, surrounded by the right people in an unfamiliar andmultifaceted environment. “Home Away from Home” is an expression thatresonates well with Harriet Allure.